Understanding Strategic Management in a Simple Manner

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Introduction Preface etc. of Text Book

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Ch. 1: Introduction, why should one learn Strategic management

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Ch. 2: Perspectives on Strategic Management

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Ch. 3: Strategic Management Process

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Ch. 4. Developing Corporate Strategy

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Ch. 5: Strategic Alternatives

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Ch. 6: Selection of Strategy

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Ch. 7: Implementation of Corporate Strategy

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Ch. 8: Gearing Up Resources

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Ch. 9: Management of Strategic Change

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Ch. 10: Barriers to Change

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Ch. 11: Implementation, Control and Evaluation of Change Programme

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Ch. 12: Managing Complex, Transformational Changes

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Author:Prof. Krishna KumarProf. Ritu SrivastavaRuchi Srivastava

Understanding Strategic Management in a simple manner
with focus on Strategy Implementation

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